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Our best articles related to Sustainable living

The LOHAS segment represent a new challenging opportunity for the Spa Business. This well-educated segment of population is particularly focused on health and fitness, the environment, sustainable living and social justice and represent a new chance to increase both market shares and awarness for the industry. This article covers the differences between the US and European markets in order to identify the most suitable strategy to approach the LOHAS individuals and to fulfil their needs.

There are two things that we can hope to give to our children; one is the wings and the other, roots. Wings are required to move 'and adapt ourselves with times, for the biggest lesson that we can learn from human history so far is that the only thing that is permanent is change. However, along with it. We also need to assert that if society is to be anything more than a loosely organized chaos in the contemporary age of science, it must recognize that its position and its speed of movement, that is Change, is by the very nature of things indeterminable as evident from Heisenberg's principle of indeterminacy. The present being transient and the future unknown, interdependence rather than independence and multiculturalism rather than materialism, should be stressed keeping firm faith in basic human values. Multi-ethic cultures, traditions and fundamental human rights - the roots of any civilization. It is this fusion of roots and wings that, if persistently pursued today, will raise humanity to a new level of sustainable peace, progress for all. A Latin proverb aptly says - The future always struggles against being mastered but is masterable with roots in past (tradition) and living in present (modernity)

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